The first shot, titled Guided Flow, was a carefully choreographed sequence designed to take viewers on a visceral journey through the inner architecture of the tire itself. We imagined the camera as a particle of sound—or maybe even a gust of wind—traveling through the intricate noise-reduction channels engineered into the tire’s design. The movement was dynamic, weaving through narrow corridors and sweeping curves, as light and texture subtly emphasized the geometry responsible for silencing road noise. It was more than just a technical illustration—it was a cinematic interpretation of how design can shape silence.
The second visual focused on bringing to life the invisible science of wet-weather performance. We set out to illustrate how the tire doesn’t simply roll over water—it engages with it. As the vehicle moves through rain-slicked roads, the tread design comes alive, channeling water through finely engineered grooves with precision and force. The shot captures this hydrodynamic choreography in slow motion: water splitting, curling, and being ejected outward in elegant streams. It’s a visual metaphor for control—showing how the tire maintains grip and stability not by resisting the elements, but by mastering their flow.
Research & Development
Credits
Client: Bridgestone
Production: Bubbas, Los Angeles
Creative Director: Thomas Moore + Ian Nelson
Executive Producer: Amy Beam