Nubank
Tendril

In collaboration with Tendril, we developed a launch experience for Nubank’s expansion into the U.S. market. The brief called for four films, supported by a suite of stills and five-second animations, all centered around a limited-edition credit and debit card welcome kit.

Client Nubank
Production Tendril

Direction

2026

The Brief

The brief was to celebrate Nubank’s entry into the U.S. market through two product-focused films highlighting a limited-edition card offered to the first 100,000 customers. The work also needed to align with Nubank’s newly designed visual system. Deliverables included a suite of product stills for broad brand use, four films, and a toolkit of editable assets.

The Concept

Prismatic Future

At its core, this concept is a study of light and metal—how they bend reality, surface hidden textures, and transform the familiar into something full of possibility. The card becomes the origin of illumination, not simply reflecting light but generating it, shaping a warm, inviting space where the environment awakens in response. Light is intentional and reactive, a consequence of the card’s presence rather than an applied effect.

Deliverables

Prismatic Future becomes a unified system of light and metal, expressed seamlessly across more than 100 deliverables—from alpha-ready stills and environmental compositions to four cinematic films—each piece refracting the same core idea through a different lens.