Verizon |
Rebranding the Check


The 2015 rebrand of Verizon's logo mark was a big deal for the brand. Our goal was to illustrate the many facets that come together to form Verizon's better network.


I wanted to give life and energy to a brand that has come off as being incredibly stale, yet strong in merit. The goal was to formulate a structure that could be seen as a whole yet partitioned by many. The animations would further this description with various camera angles and techniques that would mirror the problem at hand. Some explorations focused on the tech side of Verizon's brand, while others simply gave nod to the brands new sense of self.


Art Direction
2 & 3D Animation
Concept Development


Design Director
Guy Featherstone

© Peiter C Hergert 2024

_Designer + _Animator