ABOUT
For the 2014 Dodge Challenger release W+K created a couple spots highlighting the traditional bad ass nature that is an all-American muscle car. The basic idea was to never call out the name Challenger, and instead use shots that gave viewers a glimpse at what the car was. This release was Dodge's aim to bring back it's classic design, hence the tagline "If You Know. You Know."
ROLE
Design
Camera
Lighting
Look Dev
CREDITS
Creative Direction
Aaron Allen
Michael Tabtabai
Kevin Jones
Technical Director
Ada Nikolaidis
Model + Texture
Greg Radich
Ovi Bogdan
Compositing / Finish
Ada Nikolaidis